The Rise of Messenger Bots
Its really not a big news that back in 2016, Facebook decided to launch their own Messenger Platform. With the Messenger Platform, all businesses are now able to build their own custom bots.
The reality is that at that time, the news caught everyone by surprise. No one was really expecting to see such an announcement. So, on the following days, thousands of articles tried to determine the reasons, the goals, and everything in between. After all, the reality is that the new Facebook Messenger Application can have a serious impact on customer service teams of the different businesses.
The truth is that even though this was an exciting news, no one could really figure out why Facebook decided to influence the life of about 1.3 billion active users who use Facebook Messenger.
One of the things that people have already learned is that every time they see a company such as Facebook opening up their platform, you need to pay attention and try to figure out what the intention really is.
Before we continue, we believe that is important to define what a bot is.
What Is A Bot?
Simply put, a bot is a simple software that automates a task. In the case of chatbots, which everyone can now build into Facebook Messenger, they will allow you to automate conversation.
One of the big differences in what concerns to Facebook Messenger is that the bots that you can create using their Messenger use the Wit.ai Bot Engine from Facebook. This bot engine can not only transform a natural language into structured data as well as it can also learn from it. So, this means that your bot can get smarter with each interaction.
If you think about it, we are talking about a type of AI (Artificial Intelligence). While the natural language interface is very common (at least in most chatbots), the truth is that using the Facebook Messenger Platform and open it up and provide all the tools that you need to build your own bot, make things a lot easier.
How Will You Find Bots In Facebook Messenger?
Well, now that you know that you can build your one chatbots, the remaining question is if you will see them and identify them.
Well, the answer to this question is sometimes. For example, you will probably be able to find some if you search for the names of the companies and bots inside Facebook Messenger. However, as usual, this kind of promotion should be paid.
Overall, Facebook is still working on this issue. The company is trying to make it easier for organizations and businesses.
In case you’re looking to simplify this connection, you can check some of the following tools:
#1: Messenger Links:
If you already have a Facebook page for your business, then the Messenger Links will use your username to create a short link (m.me/username). So, when someone clicks on this link, they will immediately be opening a conversation in Messenger with you.
#2: Customer Matching:
Another option that you have is to use the phone numbers of your customers. In case you have permission to use them, you can simply find them on Facebook Messenger using the customer matching.
#3: Messenger Codes:
Messenger codes serve as visual thumbprints for your business and Messenger bot. These are just unique images.
#4: Messenger Buttons:
You can also opt to embed Messenger buttons into your website, for example. These buttons are provided by Facebook and when someone clicks on them, they will immediately start talking to your company.
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