Content Weapons Primer: Cultural Cartography

Most advertisers and marketers often talk about how to make your content go viral. And they explain to you the things that for them are simple and yet, you’re not able to reach your goal.

One of the things that most people don’t understand is that when you want something to go viral, you need to really think about the formats or subjects. You need to be as specific as you can when you’re creating the content. You need to know if you’ll have a quiz, a video, if it will be 30 minutes long or 1500 words long, you need to know how many images you’re embedding and even the number of tweets that you’re including. These are all pertinent questions and you do need to have an answer for them all. However, ultimately, this isn’t as important as you may think. The most important aspect to consider is cultural cartography.

Learn more: Content Weapons the book #contentweapons by Michael Stattelman

Learn how to lead “Next Practices” initiatives like this in Meta Leadership also by Michael Stattelman

What Is Cultural Cartography?

Simply put, cultural cartography is just one way that you must categorize your content. The truth is that there are many different forms but we believe that this one has all the information that you need to have your content going viral.

In order to create a cultural cartography, you need you first think about how your content is going to affect your reader or viewer. If you think about your content this way, you’ll end up with different categories. These can include:

#1: Humor:

These are the things that make people laugh. People can laugh alone, can laugh watching a video, can be laughing at someone, can be laughing at jokes.

#2: Identity:

This is one of the forms of content that you see quite often on social media, for example. After all, companies use social media to show their brand, who they are, what they do. This is meant to show the culture of the company and of the business owner as well.

#3: Connecting With Others:

Again, this is another category that tends to be very common on social media. After all, it’s amazing how a blog post, a video, an image can describe your bond with someone. This category is often related to the content that shows what others can learn from you, where you share your story, among others.

#4: Creating Emotions:

Creating emotions has always been seen as something that marketers need to know how to do. After all, human beings are emotional beings and we tend to be guided by our emotions. So, if you can understand how something affects your readers or how you can have a role in his life, the better content you’ll deliver.

Conclusion

Cultural cartography can be a huge help for many marketers and business owners who are looking to get their content going viral. By categorizing their content this way, they may be able to get their content go viral as they want and keep doing it over and over again.