Content Weapons Primer: Automated Social Media Management

When you have a business, you want to ensure that you can generate leads, establish a relationship with your customers, and increase sales. And you’re absolutely right about these three main goals. The main problem is concerned about how you’re going to do all this.

The Rise Of Social Media

In the old days, long before social media, whenever you wanted to promote a product, a service or even your brand, you needed to make a huge effort. It took a lot of time and money.

However, with the appearance and rise of social media, things have changed for the better. After all, social media is now one of the centerpieces of most businesses as a powerful way not only to drive traffic but also to increase conversions.

The truth is that just like everything that surrounds you, social media is changing, is evolving. So, your marketing strategies need to change as well. The reality is that consumers spend a lot of time on the different social media platforms. However, between Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, among so many others, how will you find the time to cover them all?

Automated Social Media Management Systems

When you have a detailed strategy for each one of the different social media platforms, you know that the day isn’t enough to comply with all the tasks involved. From content creation to edition, publishing, and monitoring social media, this is a never end work. This is why you should focus your efforts somewhere else and just use automated social media management systems such as Hootsuite.

Check out: Content Weapons the book #contentweapons by Michael Stattelman

How to lead “Next Practices” initiatives like this in Meta Leadership also by Michael Stattelman

Benefits Of Using Automated Social Media Management Systems

#1: Personalize Your Brand And Business:

One of the main benefits of using an automated social media management system is that you can take the time to personalize your brand and business. Most consumers want to look at a brand with a face, with someone who cares about them and who don’t see them as just one more number.

All you need to know is to try to know a bit more about your target audience to discover the best way to personalize your brand and business.

#2: Increase Interactions With Consumers:

This is one of the main benefits of using automated social media management systems. The reality is that a lot of business owners decided to use systems such as Hootsuite exactly to have the time to interact with consumers.

The truth is that when you are using automated social media management systems, you can easily determine the best time to publish a post, when to publish it, and some of them even include built-in analytics that allow you to know how your post is performing. By saving all this time, you can then give priority to customer service.

#3: Use Different Marketing Strategies Even With A Low Budget:

Not all businesses can spend a fortune on marketing. However, as a business owner, you understand that this is the way that you have to show your brand to potential buyers. One of the best things about social media is that social media marketing is one of the most affordable marketing strategies that you can use.